A bit about us

The Life magazine is created and published by Market South under our publishing brand, 'The Locals'.

Market South is a leading marketing, communications, graphic design and digital agency based in Invercargill. As a proud locally owned and operated business, we developed The Life with an aim to entertain, inform and flaunt Southland's people, culture and much desired lifestyle in a stylish, high quality fashion.

For more about Market South's other local publications and merchandise visit our website.


What's inside The Life?

The Life is all about showcasing Southland and its people; from our unique lifestyle and diverse culture to our humble achievers and hidden treasures. Each annual edition comprises well-written feature and contributor articles covering all aspects of the Southland lifestyle from business, sport, innovation and health to fashion, entertainment, arts, food and tourism. To support the stylish nature of the articles, The Life includes sleek, chic design and stunning professional photography, all presented in supreme quality gloss print.