With an initial print run of 6,000 each year, The Life's circulation gains maximum reach across three key mediums, reaching diverse audiences with multiple eyes per copy and an estimated readership of up to 200,000.
As a positive, stylish annual magazine with high retention value and readership The Life offers attractive advertising options for all. From full page display adverts to directory listings, there is a full range of marketing opportunities for organisations or businesses looking for a point of difference.
The Locals, Market South Ltd
Annual Nov-Nov/12months
A4, approx 150 pages. Min 6,000
Men and women 25+ with a past, current or future connection with Southland
Supreme quality protective cover, high grade paper stock, robust perfect bound
Southern region retail and accomodation in-room, corporate and commercial orders
200,000
The target audience for The Life is primarily men and women 25 years+ with a past, present or future connection with the Southland and Fiordland region. This captive audience of both locals and visitors is highly desirable; they are enthusiastic about our region and willing to learn about, spend and sample all that Southland has to offer. The magazine also has a wider appeal, as it is highly desirable for ex-pats and anyone else with an interest in the people, lifestyle and cultural of our great region.
With an initial print run of 6,000 each year, The Life's circulation gains maximum reach across three key mediums, reaching diverse audiences with multiple eyes per copy and an estimated readership of up to 200,000.
Retail
More than 40 retail outlets throughout Southland, Fiordland, Central Otago and Otago stock The Life magazine. Regular radio, newspaper, online, point of sale material, counter stands and social media endorsement supports sales in these areas.
In room accommodation
All Southland and Fiordland hotels and motels are offered the opportunity to use The Life as their exclusive in-room accommodation magazine. Across 12 months, in-room magazines are viewed by more than 120,000 motel guests and visitors.
Corporate, bulk and commercial orders
Local businesses and large industry use The Life magazines throughout the year for recruitment and migration packs, giveaways and client and staff gifts. These commercial orders reach audiences and multiple eyes as stylish reading material in waiting rooms, coffee tables, cafes and salon.