Advertise in The Life

As a positive, stylish annual magazine with high retention value and readership The Life offers attractive advertising options for all. From full page display adverts to directory listings, there is a full range of marketing opportunities for organisations or businesses looking for a point of difference.

At a glance...

Published By

The Locals, Market South Ltd


Annual Nov-Nov/12months

Size/Print Run

A4, approx 150 pages

Target Audience

Men and women 25+ with a past, current or future connection with southern New Zealand

Print Quality

Supreme quality protective cover, high grade paper stock, robust perfect bound


Southern region retail and accomodation in-room, corporate and commercial orders

Estimated Readership


Advertising benefits

  • 12 month exposure
  • Captive audience
  • Pro-south
  • Positive associations
  • Style Leader
  • Value for money
  • Longevity
  • Free advert design
  • Quality Print
  • Multiple readers

Perfect for

  • Locals and visitors
  • Client gifts
  • Corporate handouts
  • In-room accommodation
  • Waiting room and coffee tables
  • Ex-pat or other gifts
  • Recruitment & migration

Target Audience

The target audience for The Life is primarily men and women 25 years+ with a past, present or future connection with southern New Zealand. This captive audience of both locals and visitors is highly desirable; they are enthusiastic about our region and willing to learn about, spend and sample all that the south has to offer. The magazine also has a wider appeal, as it is highly desirable for ex-pats and anyone else with an interest in the people, lifestyle and cultural of our great region.


The Life's circulation gains maximum reach across three key mediums, reaching diverse audiences with multiple eyes per copy and an estimated readership of up to 200,000.


More than 40 retail outlets throughout Southland, Fiordland, Central Otago and Otago stock The Life magazine. Regular radio, newspaper, online, point of sale material, counter stands and social media endorsement supports sales in these areas.

In room accommodation

All Southland and Fiordland hotels and motels are offered the opportunity to use The Life as their exclusive in-room accommodation magazine. Across 12 months, in-room magazines are viewed by more than 120,000 motel guests and visitors.

Corporate, bulk and commercial orders

Local businesses and large industry use The Life magazines throughout the year for recruitment and migration packs, giveaways and client and staff gifts. These commercial orders reach audiences and multiple eyes as stylish reading material in waiting rooms, coffee tables, cafes and salon.